About Buzzlab and the role

Buzzlab is a content led growth agency based in HRBR Layout, Bangalore. We work with Asia’s top brands like - Wakefit, Acko, Practo, Rapido, Wispr flow etc. We sit where content meets commerce: YouTube strategy, performance creative, influencer marketing and paid media for brands and founders who care about numbers, not vanity metrics. India's top brands bring us in when their internal teams cannot crack a growth problem.

We are hiring a performance marketer who can own paid media end to end. About 70% of your time will go into B2B: LinkedIn, Google Search, PMax and media planning. The rest is B2C and YouTube. You will plan the media, write the ads, run the accounts, and represent Buzzlab in front of clients, defending every number to a founder or CMO.

If you are the person who opens the CRM before opening the ad account, read on.

What you will do

B2B performance ads and growth

• Plan and run LinkedIn campaigns across Lead Gen Forms, Thought Leader Ads, Conversation Ads, Document Ads, video and retargeting
• Build ABM programs on named account lists and buying committees: CFOs, CXOs, founders, functional heads
• Run Google Search, Performance Max and Demand Gen for low-volume, high-ticket B2B categories
• Set up offline conversion tracking from the CRM (HubSpot, Zoho, Salesforce) back to LinkedIn, Google and Meta, so platforms optimise on SQLs and pipeline, not form fills
• Work backwards from a pipeline target to the budget, the channel mix and the cost per stage, then own that number every week
• Sit with sales teams and settle the "junk leads" debate with data

YouTube marketing

• Plan and run YouTube ads (in-stream, Shorts, Demand Gen) for both B2B and B2C clients
• Work with our content team on creator-led and founder-led video, and turn organic winners into paid assets
• Read retention and view data like a performance metric: where people drop, what the hook did, what to cut in the next edit

B2C and Meta (the rest)

• Run Meta campaigns including Advantage+ for D2C and consumer brands
• Judge accounts on new customer CAC, contribution margin and MER, not platform ROAS

Across every account